01.07.07
Concept for Living is the leading contemporary design magazine based in the North of England. Its style and targeted readership made it the perfect media partner to host an exclusive reader event at Ligne Roset Manchester in June.
The aim of the event was to draw new customers into the Ligne Roset Manchester showroom and to raise the profile of the brand in this key region. The event was promoted to readers on a full page in the June issue of the magazine. This was supported by dedicated promotional areas on the Concept for Living and Ligne Roset websites. A special mailing to all Concept for Living subscribers was also circulated.
Readers of the magazine were invited to buy a ticket to an exclusive evening of discounted shopping at the newly refurbished Ligne Roset Manchester showroom. They were offered a 15% discount across the entire collection and the price of the ticket was
redeemable against any order made on the night. Everyone was treated to a glass or two of champagne and delicious canapes throughout the evening and were presented with a beautiful Ligne Roset ‘Pia’ throw worth £120 at the end of the night.
The event was well attended with an informal atmosphere, creating the perfect environment in which to view the stunning collection at its best.
Concept for Living is the leading contemporary design magazine based in the North of England. Its style and targeted readership made it the perfect media partner to host an exclusive reader event at Ligne Roset Manchester in June.
The aim of the event was to draw new customers into the Ligne Roset Manchester showroom and to raise the profile of the brand in this key region. The event was promoted to readers on a full page in the June issue of the magazine. This was supported by dedicated promotional areas on the Concept for Living and Ligne Roset websites. A special mailing to all Concept for Living subscribers was also circulated.
Readers of the magazine were invited to buy a ticket to an exclusive evening of discounted shopping at the newly refurbished Ligne Roset Manchester showroom. They were offered a 15% discount across the entire collection and the price of the ticket was
redeemable against any order made on the night. Everyone was treated to a glass or two of champagne and delicious canapes throughout the evening and were presented with a beautiful Ligne Roset ‘Pia’ throw worth £120 at the end of the night.
The event was well attended with an informal atmosphere, creating the perfect environment in which to view the stunning collection at its best.
