To launch the new Christmas pieces for 2007, the Lladró  Fragrances collection by Jaime Hayon and to celebrate the re-opening of the Lladró Piccadilly Boutique, VMPR organized a Christmas in July press breakfast on Tuesday 10th July.
 
To promote the event, we sent an email 'Save the Date', which was folowed up by posting beautiful white and gold invitations.
 
Jaime Hayon was present to answer questions about his new collection for Lladró, which was very well received by the press. Most attendees had the opportunity to speak one-on-one with Jaime which gave the event an extra special touch.
 
Catering provided by Cinq was absolutely delicious: breakfast sandwiches, miniature pastries and muffins accompanies by fresh smoothies and juices made sure everyone was well fed.
 
The event was attended by a good number of journalists from key lifestyle and interiors publications, including The World of Interiors, ICON, Living Etc, Elle Decoration and InStyle amoungst others.
 
At the end of the breakfast, each journalist was given a special pack of information about the new pieces, and a special little ReDeco frog as a gift from Lladró. Since the event, Lladró have appeared in ICON, are due to feature heavily in Living Etc and
have been chosen to take part in the Elle Decoration Selfridges windows.