VMPR coordinated a photoshoot for Wool Classics, in order to create more lifestyle shots of the beautiful wool carpets for the development of the website, advertising, print and PR use.
 
Working with acclaimed stylist Faye Too good and top photographer Emma Lee, sourced by VMPR to work on the project, the brief was to produce eight shots showing both existing carpets in the collection and also some new additions.
 
The location was a modern open plan living space, underneath the North London home of Alexandra Shulman, Editor-in-Chief of Vogue. The contemporary backdrop and abundance of natural light made this the perfect spot for the shoot.
 
The result of the two day shoot was eight simply styled and beautifully photographed shots which perfectly reflect the Wool Classics brand.